The Challenging 595 Zzlog

God Google and His AdWords Apostles

2008-08-28T19:23:00.000-07:00

So here I come, happy and proud of myself, part of the 13th greatest Adwords Google Challenged Team raising from this blessed continent. Me, looking back at the two-hundred-and-something-clicks that we got with our free money… Boy, was I proud or what? All was great, and life was good until I started working with some people who know this stuff. Then I realized that my hand-picked poor 20

Tropical Vacation Ad?

2008-05-20T20:31:00.001-07:00

What do you think this picture can promote if used in an ad? When I put this question in the poll with the bicycles from below I wanted to learn what concepts are more appealing from a marketer stand point. What makes you click? What connects with your feelings and obsessions? I looked at the picture and I came up with the five ideas: public transportation, cotton candy, tropical vacation,

Big Brother Reloaded

2008-05-18T09:17:00.000-07:00

It's no longer just the government that know everything about me. Now Acxiom and others alike know. And I bet they have more accurate information then the first guys mentioned. Not that I feel any better knowing this. In the recent years there has been a lot of steam and chatter around the privacy issue. I am talking about marketing and advertisement here, not body parts! Even though I still

Some AdWords Tips the Smart Girl Will Give You for Free

2008-05-11T19:20:00.000-07:00

Let me put myself together for a second. These days I got to think in Adwords copy lines. My thoughts became short sentences, capitalized at almost every word longer than 2 characters. I am thoughtful as I’ve never been before in less than two by 35 characters. Plus some for the header. And now, as thoughtful as I feel, I need to share my learnings. In less than 100 characters, it could sound

Heroes happened in Nashville!

2008-05-06T21:13:00.000-07:00

I happened to be in Nashville last week for a Microsoft conference HEROES happen {here} (if I put the correct name maybe I get indexed nicely by Google). I accidentally got in the middle of the geekiest crowd I will ever get caught, talking about Windows Servers, Visual Studio and SQL Server 2008. Because I actually went to Nashville for the 70 kinds of beer, Jack Daniels (who lives there, I was

Welcome to my Zzlog!

2008-04-29T21:12:00.001-07:00

I am reading about all kinds of derivates from the original blog-thing. First there was this weblog which is a kind of a blog. Kinda cool but it’s such a long word! Let’s make it short, let’s call it blog! There you are. Since then nothing stayed the same. Now there are Splogs and Flogs. A splog is a spam blog where the articles are fake, scraped from God-knows-what-other-website, the only reason

How an AdWords campaign is born

2008-04-29T18:01:00.000-07:00

We hid the beers but we left the documents open!Last weekend, in the Loop, I met my teammates to build the AdWords campaign that we chose to do for Ramona Design Studio.During this session I took some pictures, to prove everybody that is not an easy thing to come up with a successful ad campaign.

MOORE'S LAW

2008-04-22T18:21:00.000-07:00

You have a bit of stuff. Every 18 months if you bought your bit of stuff again, it would cost you 50% off of the previous price. Applicable for computers’ stuff only! Lately, studies showed Moore's Law almost works with real estate too..

Definitions:

2008-04-22T18:13:00.000-07:00

An Internet Business Model is when you have a business where you make more money than you spend to make the money in the first place. Also, what you need in order to make your friends believe is an infrastructure, a value proposition and… customers! For those of you still confused in understanding what in the world is Marketing useful for, here is some insight: according to Kotler “consumers,

The 3 things you look at

2008-04-22T17:42:00.000-07:00

Guru Jakob Nielsen says (and I listen!) that to get some eyes on your ads, or some other smart thing you want to share with the world, only three things can capture people’s attention: text, (baby) faces and almost-naked women.This rule is probably applicable for women. For men, a good cleavage should be enough to captivate.PS: You did click on cleavage to see where it goes, didn't you?

Few words..

2008-04-11T21:00:00.000-07:00

What is Internet?Internet is a “series of tubes” where myriads and myriads of zeros and ones called bytes are transported by some trucks called packets. When packets pile up at the end of a tube, they transform themselves into something magic: information.Nicholas Negroponte of the MIT Media Lab once said that "a bit has no color, size, or weight, and it can travel at

Alrighty!

2008-04-11T16:49:00.001-07:00

I am a writer, that’s how I was born, and I cannot help myself writing about anything in any language I find handy. There are moments such as when I am in the MKT 595 class (just a random example!), and I get hit by all kinds of ideas, and knowledge comes to me from everywhere. Learning can be painful but more painful is forgetting. I know from experience. That’s the reason I came up with this